Advertisig portfolio Essay Example | Topics and Well Written Essays - 1000 words

Advertisig portfolio - Essay Example The copywriting also suggests the devilish association but keeps itself pithy and short, which is the best way to drive the message home. The second advertisement for Heinz ketchup (Appendix) is a good advertisement because it is creative and unexpected. The advertisement reads, â€Å"No one grows ketchup like Heinz†. This is an example of excellent copywriting; it adheres to the norms of being clear, direct and simple (Burton and Purvis, 1996). It is quickly and easily grasped and striking because it literally transmits its message for tomato ketchup by using the image of fresh tomatoes. There is no further clutter in the ad, so a viewer zeroes in on the image of the Heinz tomato â€Å"bottle† and the message. Since consumers typically view a print for less than 15 seconds (Pieters, Rosbergen and Hartog, 1996), this ad is likely to gain attention quickly and drive the message home equally home, hence as an ad, it is very effective. The third advertisement for the Mini car is a masterpiece, primarily because of the layout format it uses. The advertisement occupies a full two page spread but the car occupies only a small corner. The juxtaposition of tire tracks with the staples at the centre of the page is yet another element that adds to the message of the advertisement and draws attention to its quality of smallness which makes the car desirable. McQuarrie and Mick (1996) have defined advertising rhetoric as an expression that systematically diverges from the expectation of the viewer by moving away from convention. This advertisement also achieves the move away from convention, especially in terms of its layout and the simple direct message inviting the viewer to try the Mini. The sparse copywriting in this ad only enhances its efficacy; it is simple, direct and drives the point home. The fourth advertisement for fabric softener is also a

People and organisations Essay Example | Topics and Well Written Essays - 1750 words

People and organisations - Essay Example They were based on Taylor’s scientific management processes which emphasised close supervision. However, more advanced studies such as the Hawthorne studies found out that specialisation created boredom, low productivity and high turnover. Furthermore, modern organisations operate in a global competitive climate which requires them to be flexible enough to adapt quickly to changes. As such, modern organisations now rely on contingency factors to structure organisations and teamwork to motivate workers. The organisation culture also plays an important role in defining how employees experience their work and how organisations are operated. The paper will discuss how two organisations differ in the way they are operated and how people experience work. This will be achieved by looking at their approaches to teamwork and teamworking, approaches to organisation structure and design, and the organisation cultures. Biogenia plc is a world-leading business dealing with crop-protection products (herbicides, fungicides, and insecticides) with 15000 employees in over 80 countries and has manufacturing facilities in 10 countries. Its activities are grouped into four functional areas but employees also work in cross-functional teams. The company is driven by innovation and employs highly qualified employees from diverse backgrounds. It also offers room for development through training courses and sponsoring education. It is also engaged in community activities by offering sponsorship. Sleepeasy Hotels on the other hand, is a mid-market hotel chain offering services to traveller and city-break tourists. Each hotel is headed by a manager who is responsible to the head office and manages day-to-day activities of the hotel. All the hotels perform similar functions such as reception, bar tending, room-cleaning, and cooking according to standard procedures and routines. Each manager recruits employees with assistance of central Human Resource function; some room-cleaners ar e permanent while others work part-time. The chain has a culture of performance management and review and disciplinary procedures. Approaches to Teamwork and Teamworking According to Forsyth (2009 p. 351), â€Å"teams are groups but not all groups are teams.† Some organisations work as a group to accomplish organisational goals while others form teams for specific purposes which are aimed at accomplishing the organisational goals. He points out the difference between groups and teams in that, teams require more collaboration and coordination in addition to having multiple members, interdependence and sharing of collective goals (p. 352). Each member is also assumed to possess unique knowledge, skills and abilities that he/she contributes to the effectiveness of the team. Classical organisations stressed individual work hence complex division of labour and specialisation but contemporary organisations have realised the need to utilize teamwork to achieve goals as well as trans mission of skills and knowledge between individuals’ hence organisational learning and increased motivation. Sleepeasy is an example of a classical organisation as each employee is responsible for his/her work which is monitored closely by a supervisor. The room-cleaning employees are supposed to attend 4 rooms in an hour failure to which disciplinary action is taken. For Biogenia, even though workers belong to a functional area they also belong to a cross-functional team. As observed by Forsyth (2009) teams come in different forms and perform different functions depending on organisational needs. Cross-functional or project teams comprise of members from different functional areas or departments, have different backgrounds and areas of expertise. These teams may